Frequently Asked Questions

Our discovery call is focused on understanding your goals, reviewing your current website or marketing setup, and identifying what’s preventing your business from growing. Whether you sell products or services, we map out the biggest opportunities for improvement before recommending a direction.

Our websites are designed to be clean, modern, and conversion-focused. We prioritize clarity, speed, mobile experience, and a seamless customer journey so visitors can easily understand your offer and take action—whether that means booking a service or making a purchase.

We review how visitors interact with your website, how clear your offer is, your current conversion rate, and the performance of any active ad campaigns. Based on this, we recommend the most effective path forward—whether that’s targeted improvements, a full redesign, or a complete marketing strategy.

We use em tracking, continuous testing, audience refinement, and data-driven creative updates. For e-commerce, we focus on sales and ROAS. For service providers, we focus on qualified leads at a sustainable cost.

We offer ongoing website updates, technical maintenance, content changes, tracking audits, and full ad management. Our goal is consistent improvement month after month, not one-time results.

Our discovery call is focused on understanding your goals, reviewing your current website or marketing setup, and identifying what’s preventing your business from growing. Whether you sell products or services, we map out the biggest opportunities for improvement before recommending a direction.

We review how visitors interact with your website, how clear your offer is, your current conversion rate, and the performance of any active ad campaigns. Based on this, we recommend the most effective path forward—whether that’s targeted improvements, a full redesign, or a complete marketing strategy.

Yes. Every proposal is built specifically around your goals, industry, and business model. We outline the strategy, timelines, pricing, and the exact steps we’ll take to elevate your online presence.

Your proposal includes design recommendations, technical notes, a clear roadmap, timelines, pricing, and optional add-ons. We give you full clarity so you can make an informed decision without any surprises.

We collect your brand assets, product or service details, examples of styles you like, and any existing performance data. Then we build a structured plan that outlines your site’s layout, the key pages we’re improving, and the overall direction of the project.

Yes. If your current site only needs specific refinements—such as faster performance, improved layout, clearer messaging, or better navigation—we can optimize it without rebuilding the entire site from scratch.

A full redesign is ideal when your website is outdated, slow, difficult to navigate, or no longer aligned with your brand. For e-commerce stores, this often shows in low add-to-cart or checkout rates. For service-based businesses, it’s usually poor clarity or low lead conversions.

Our websites are designed to be clean, modern, and conversion-focused. We prioritize clarity, speed, mobile experience, and a seamless customer journey so visitors can easily understand your offer and take action—whether that means booking a service or making a purchase.

We work mainly with WordPress and Shopify. Shopify is ideal for e-commerce stores, while WordPress offers full customization for service-based businesses. We help you choose the best platform based on your goals and long-term needs.

Most projects take 3–6 weeks depending on the scope, number of pages, and the complexity of the build. Smaller updates can be completed faster, while fully custom builds may require more time.

All of our websites are custom-designed. We build layouts that reflect your brand’s personality and guide visitors through a smooth, logical path that encourages them to take action.

Yes. Every website includes foundational SEO such as clean structure, optimized metadata, fast loading times, mobile readiness, and proper technical setup to support long-term visibility.

We provide professional copywriting for websites, landing pages, product pages, and ad campaigns. Our aim is to communicate your offer clearly, build trust, and improve conversions.

Absolutely. We design high-converting landing pages built specifically for paid traffic. They’re fast, clear, and structured to lead visitors towards a single, measurable action.

Yes. We run coordinated campaigns across both platforms to maximize reach and results. This allows us to track behavior across channels and refine your strategy based on real data.

We use em tracking, continuous testing, audience refinement, and data-driven creative updates. For e-commerce, we focus on sales and ROAS. For service providers, we focus on qualified leads at a sustainable cost.

Yes. We can audit your account, repair tracking issues, restructure campaigns, update creative, and align your targeting with your ideal customer. Many clients see improvements within the first few weeks.

We measure success by tracking the key actions that matter most to your business—such as engagement, qualified traffic, customer behavior, and conversion opportunities. Instead of focusing on vanity metrics, we prioritize data that clearly shows whether your marketing is moving in the right direction. This ensures every decision we make is strategic, measurable, and aligned with your long-term goals.

We offer ongoing website updates, technical maintenance, content changes, tracking audits, and full ad management. Our goal is consistent improvement month after month, not one-time results.

We can build or refine your brand identity from scratch, including color palettes, fonts, logo concepts, and messaging guidelines. em branding ensures your website and ads look cohesive, credible, and ready to scale.